The metrics and terms we use with developers, in plain language. No jargon for its own sake.
What it costs in marketing spend to generate one enquiry. A useful starting metric, but on its own it says nothing about whether the lead will buy.
What it costs to reach one lead that has been verified as a genuine, intent-led buyer rather than a casual enquiry.
What it costs to get one prospective buyer to actually visit the project. The first strong signal of intent in a real estate funnel.
What it costs in marketing to produce one confirmed booking. The metric that matters most to a developer, because it ties spend directly to sold inventory.
Revenue generated for every rupee spent on advertising. In real estate it is most meaningful when measured against attributed bookings, not just leads.
The Real Estate (Regulation and Development) Act. Projects must be registered before they can be marketed or sold, and ads must carry the registration number. In Maharashtra the authority is MahaRERA.
An independent broker or agency that brings buyers to a project and helps close sales, usually for a commission. Channel partners drive a large share of real estate bookings in India.
A prospective buyer physically visiting the project or sample flat. The step where serious intent shows, and the bridge between a lead and a booking.
The phase before a project's formal launch, used to build awareness and gauge demand. Marketing and collection in this phase must still respect RERA registration rules.
The actual usable floor area within the walls of a unit, excluding common areas. RERA requires sizes to be stated as carpet area, not super built-up area.
A soft commitment from a buyer indicating interest in a unit, often collected during pre-launch. It is not a confirmed booking and must be handled within RERA rules.
Tracing a booking back to the marketing source that produced it, across digital, channel partners, and walk-ins, so spend can be judged by what actually sold.
Want these numbers working for your project? See how we generate qualified leads or read the guides.
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