Selling a
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project?Book a Call
Most lead generation hands a developer a list of phone numbers that never pick up. We generate qualified, intent-verified leads for property developers, then trace every one to a site visit and a booking. You pay for buyers, not for data.
The trap
A bigger list means more hours your sales team burns on numbers that go nowhere. The job is not volume, it is the right buyer reaching your team at the right moment, ready to visit. So we build the funnel backward from the booking, and let that decide what a good lead even looks like.
Each step, closer to revenue →
What it costs to get an enquiry. Easy to game, says little.
What it costs to reach someone who intends to buy.
The first real signal of intent. A lead is nothing until it visits.
The number that pays your construction finance. What we optimise for.
The cost question
The honest answer is that it depends. Any agency that promises a flat cost per lead before seeing your project is guessing. A few things move the number more than anything else.
Cheaper homes get cheap leads, because the crowd is big. Luxury and commercial cost more per lead. But each of those leads is worth far more.
A busy micro-market costs more to stand out in than a quiet one. More competition means a higher price to be seen.
A strong project film lowers your cost more than any targeting trick. Good work travels further for the same rupee.
Pre launch, launch, and steady sales each behave differently. The same budget buys different results at each stage.
This is why we do not sell cost per lead. A cheap lead that never visits costs you more than a costly one that books. We plan around cost per booking. To see your own numbers, try the ROI calculator. It turns a monthly budget into a fair range of leads, site visits, and bookings.
The channels
Buyers are not all in one place. We run a few channels together, and each one has a job.
Facebook and Instagram
This is how we build new demand. A short project film stops the scroll. Then we show it to buyers in the right budget and the right part of the city. It also brings back people who watched but did not call.
How we run it →Search and Display
This is how we catch demand that is already there. Someone searches your project, an area, or a 2 BHK near them. We make sure your page shows up, not a portal.
How we run it →Cinematic walkthroughs
A two minute walkthrough does more than any banner. The people who watch one are often your most serious buyers.
Real Nagpur roads
In a city like Nagpur, the right hoarding still works. It drives searches and walk-ins. We track the lift so it is not a guess.
99acres, MagicBricks
Portals give you reach. But the lead is shared with every other project, and you do not own the buyer. We use portals as one input, not the whole plan.
The filter
Anyone can call a lead qualified. Here is what we actually do, before a lead ever reaches your team.
The targeting and the ad are built for someone who can buy this project, in this budget, in this area. So fewer wrong people call.
Every lead goes through a WhatsApp and CRM flow. We check the budget, the home they want, the timeline, and whether they buy for themselves or as a channel partner.
Leads that do not pass get nurtured, not dumped on your team. Your team spends its hours on the people ready to visit.
Each one is marked by source, campaign, and project. So you always know which rupee brought which buyer.
You get fewer leads and more site visits. That trade is the whole point.
Meta and Google campaigns with creative built around the project's story, targeted at people in the market to buy, not just to scroll.
WhatsApp and CRM flows qualify and verify each lead before it reaches your team, so the conversations are with people ready to visit.
Every lead is tracked from first click to site visit to booking, on one live dashboard. You see what each rupee produced.
One part of the full system. Selling in Nagpur? See real estate marketing in Nagpur.
Lead generation is not one fixed plan. The funnel changes with what you sell.
The story and the lifestyle sell. The site visit is the moment that closes.
A slower, more careful choice. Investors and channel partners are often in the mix.
Location and growth lead. The buyer wants to walk the land before they decide.
A small, exact buyer pool. We target them carefully. A wide net does not help here.
We start with what you sell and who buys it. Then we build the funnel to fit.
It is the marketing that brings property buyers into a developer's funnel: ads, landing pages, and follow-up that turn strangers into enquiries. Done well, it is measured by how many of those enquiries become site visits and bookings, not by the raw count of leads.
Tell us about your project. If it's a fit, you'll hear back within 48 hours.
See if we're a fitFollow the build
@alicentra
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