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Real estatemarketing guides.

Practical notes on what actually moves bookings for property developers. No theory, no fluff.

Top guides.

Click the folder to flip the three open.

All guides
Guide7 min read

Digital marketing for real estate developers in India: a plain guide

Not a set of ads, one funnel from first view to final booking. Here is how the pieces fit and what to actually measure.

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Channels6 min read

Meta Ads vs Google Ads for real estate: which should you use?

It is not either-or. Meta creates demand, Google captures it. Here is how to split the budget between them.

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Strategy6 min read

How to market a real estate project before launch

A strong launch starts with a warm list, not silence. Here is how to build pre-launch demand without breaking RERA.

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Strategy6 min read

Real estate marketing in Tier 2 cities: why Nagpur, Raipur and beyond are different

Cheaper media, more trust-driven, micro-market led. Here is what changes when you market property in a Tier 2 city.

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Metrics6 min read

Cost per lead vs cost per booking: what real estate marketing should actually measure

A cheap lead that never visits costs more than an expensive one that books. Here is the metric ladder developers should hold their marketing to.

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Compliance6 min read

RERA-compliant real estate advertising: what you can and can't do

Advertise before registration, drop the RERA number, or promise returns, and you risk fines and pulled ads. Here is the short, practical version.

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Budget5 min read

How much should a real estate developer spend on marketing?

The 1 to 3 percent rule is a starting point, not an answer. Here is how to size a real estate marketing budget by the bookings it has to produce.

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Strategy5 min read

Channel partners vs digital: how to make both work for a launch

Treating channel partners and digital as either-or is how developers double-pay and lose attribution. Here is how to run them as one engine.

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