RERA-compliant real estate advertising: what you can and can't do
- You can only advertise a project after it is registered with RERA (MahaRERA in Maharashtra).
- Every public ad must carry the RERA registration number and a link to the official listing.
- Never promise assured returns, and always state size as carpet area, not super built-up.
- Bake compliance into your creative templates so every asset ships compliant by default.
Under RERA, you can only advertise a project once it is registered, every public ad has to carry the RERA registration number and a link to the official RERA page, and you cannot promise assured returns or pass off super built-up area as carpet area. Breaking these rules risks penalties and ads being taken down, so compliance belongs in the brief, not in a legal review at the end.
When you can start advertising#
You cannot publicly market, advertise, sell, or invite buyers for a project before it is registered with the authority, which in Maharashtra is MahaRERA. That includes social media, hoardings, portals, and paid ads. Pre-launch activity that collects money or firm commitments before registration is where developers most often get into trouble.
What every ad must carry#
- The project's RERA registration number, clearly visible, not buried in fine print.
- A way to reach the official RERA listing for the project, usually a link or QR code.
- Carpet area where you state size, not super built-up area dressed up as carpet.
- Honest visuals, with artist impressions and indicative images labelled as such.
What you cannot say#
- Assured returns, guaranteed appreciation, or rental guarantees presented as fact.
- Amenities or approvals that are not actually committed and sanctioned.
- Sold-out or limited-units urgency that is not true.
- Prices or offers that hide material conditions from the buyer.
Why this matters for your marketing#
A non-compliant ad is not just a legal risk, it is wasted spend. Campaigns get reported and pulled, and a complaint can stall a launch at exactly the moment momentum matters most. The fix is simple in practice: bake the registration number, the disclosures, and honest claims into the creative templates so every asset ships compliant by default.
This is how we work on every project, which is why RERA never becomes a fire drill mid-campaign. If you want the funnel built this way from the start, see how we approach real estate marketing.
Quick answers
Can I advertise a project before RERA registration?
No. You cannot advertise, market, or invite buyers for a project before it is registered with the authority. Any public promotion, including paid ads and hoardings, has to wait until the registration is in place.
Does the RERA number need to be on social media ads too?
Yes. The registration number and access to the official RERA listing are required on public advertisements across channels, including social and paid ads, not only on brochures and hoardings.
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